Call It Right

Did you know that 98% of women and men in Lebanon support stricter penalties for perpetrators of sexual crimes? This significant finding came from a study on public attitudes toward sexual crimes and legal reform, conducted by Nokta in partnership with ABAAD. Based on this data, we designed the campaign’s name, messages, and strategy. The campaign included extensive media coverage on digital platforms, on-the-ground activities, a demonstration in front of the Lebanese Parliament, and participation in the Beirut Women’s Marathon. The campaign aimed to raise awareness about sexual crimes, advocate for stricter legal penalties, demand justice for survivors of gender-based violence, and challenge societal attitudes that allow for impunity and victim-blaming.